Personal Brand Video
As part of my Sports Marketing and Media degree program at Full Sail University, I've discovered ways to market myself through the power of personal branding. In this video, you'll learn my aspirations of becoming a Public Relations Coordinator and the various technical skills I offer while utilizing the power of storytelling with my love for sports. Watch this video to understand why you should hire me.
Project & Portfolio I
Overview & Objective
In this course, my objective was to leverage my passion for sports marketing and storytelling. While infusing that passion and elements to excel as a Public Relations Coordinator in the sports industry. Seeking opportunities to apply my skills in crafting compelling narratives, managing media relations, and executing strategic communication campaigns.
What I Learned
I discovered and defined my personal brand by researching my industry's marketplace, competition, and job qualifications. I was able to enhance my abilities to craft a compelling brand that communicates channels for my brand image and develop my identity with a specific color palette and branded font. I also established a brand promise and position based on my target audience and wrote an elevator pitch to help me clearly and concisely communicate my unique promise of value.
Skills & Software
To develop this presentation, I used Keynote and exported the file as a PDF to SlideShare for the public to view. I used research tools like LinkedIn, OnetOnline, ZipRecruiter, and Glassdoor for job hunting to research the Public Relations field.
Time
This project was completed in 12 hours with an additional 8 hours dedicated to lectures.
