DeShawn Ellis
With a keen eye for detail and a strategic mindset, DeShawn utilizes his knowledge of sports and elements of storytelling for athletes, leagues, agencies, or sports-related brands to manage public perception and create effective communications campaigns.
Biography
DeShawn Ellis is a dynamic and creative professional specializing in sports marketing, strategic communication, and media relations. His nearly decade-long hands-on experience of developing and executing various projects has afforded him the ability to lead multi-platform campaigns, brand storytelling, and build community engagement across several digital ecosystems.
As a Social Media Manager at Infinite Wellness and Recovery, he spearheaded branded content initiatives across the company’s social media platforms (Instagram and Facebook) such as Marketing Monday, Wellness Wednesday, and Therapy Thursday, resulting in a 6% engagement increase. He utilized platforms such as Meta Business Suite and Google to track performance and optimize campaign strategies. As Founder and Content Director of Sparx Entertainment, he’s directed digital marketing efforts for local New York events like McDonald’s B-Boy Royale and Tier 1 Wrestling from 2014 to 2016. Through his leadership, he has contributed to a 124% increase in digital traffic and strengthened the brand's recognition by tailoring collaborative event marketing content for the sports and entertainment industries.
A graduate of Full Sail University with a B.S. in Sports Marketing and Media and a 3.9 GPA, DeShawn’s academic foundation is backed by relevant coursework like WWE, the NBA, and the basketball league’s teams, the Detroit Pistons and Golden State Warriors. Working on those projects emphasized media relations, digital platform optimization, and strategic fan engagement. DeShawn’s career goal is to develop the brand’s messaging through effective storytelling. He aims to shape public perception and create immersive fan experiences that foster loyalty and impact. His growing portfolio and freelance work show commitment to excellence as he’s poised to make a lasting mark in the sports and entertainment industries.
Testimonials
"As a CEO and leader, DeShawn had an exceptional ability to motivate and inspire his team. He’s demonstrated clear visions for the company and effectively delegated tasks, allowing each team member to contribute their unique strengths while maintaining a strong sense of unity."
- Andrew Kao
UX/UI Designer, Time Square Church
"DeShawn has done an excellent job staying connected throughout those years to maintain a professional relationship between him and me. He has solid communication skills that can transition into helping in the sports industry. I'm grateful to see a young man working hard towards his career and future with a humble yet hungry attitude."
- Luke Hawx
Actor/Owner of WildKat Sports
"While working with DeShawn, I’ve learned to network and develop my communication and marketing skills. Even to this day, he continues to help me despite living in different states. Undoubtedly, he’ll continue to develop his skills in the sports industry."
- Donald Watson
Mental Health Therapist, Carolina Behavioral Therapy